Clay Club Lisbon breaks down real outbound campaigns end to end (audience, offer, copy, results) during Web Summit.
✨ Purpose
Everyone posts their wins. Far fewer people share what flopped. At GTM Battlecards we put real outbound campaigns on the table and break down what worked, what didn't, and why.
We'll come prepared with a set of live campaigns. Each battlecard covers one campaign end to end:
- Target audience
- Offer
- Campaign angle
- Copy
- Results
Got a campaign of your own? Bring it. We'll pick a few from the audience and break them down together.
🎁 Attendees will receive some free credits from the Clay team! 🎁
💬 Vibe
Practical and honest. No polished case studies, just real campaigns, real numbers and real lessons, followed by drinks and good conversations with people building GTM in Lisbon.
⏰ Timing
18:00 - 18:30 | Welcome, grab a nametag and a drink
18:30 - 19:30 | GTM Battlecards: campaign breakdowns
19:30 - 20:00 | Open Q&A on anything AI, GTM and Clay
20:00 - 21:00 | Networking
🍔🍸 Food & Beverage
A round of drinks & appetizers will be provided
👋 About Your Hosts
- Olivier Tytgat is founder & CEO of Outbound Catalyst, a leading European GTM Engineering firm working with scaling B2B SaaS companies on automated outbound & custom AI GTM Systems.
- Rafael Guerreiro is founder & CEO of Sentrion.ai, a platform that gathers real intent data from your accounts so you can see who's in market today and predict who's next. Sentrion is also the leading job posting data provider for GTM, used by agencies like the Kiln, HighTicket, MRI and more.
1 to 2 guest speakers to be announced.
