AI-Powered Customer Discovery: 3× Cheaper, 6× Faster—Without Losing the Human Signal

In this workshop, Vadim Glazkov, Senior Product Builder at Smartcat and founder of Glasgow Research, will walk through how he uses AI to plan customer interviews, analyse the findings and pull the results together. At each step, he'll show what a person needs to check before using the findings to make product decisions.

You'll leave with a workflow for deciding what to automate and what to check yourself. The aim is to spend less time and money on research without mistaking a convincing AI summary for evidence.

Who it's for

Founders, product managers and researchers who run customer discovery and want to use AI while keeping their decisions grounded in what customers say.

About the speaker

Vadim has been building SaaS and AI products for 10+ years. He has led 30+ product and research projects across 13 countries and ran a customer research workshop at PTW Palace in 2025.

Venue

PTW Palace - Rua Gomes Freire, 98. Lisbon Room 2 - at the Garden Room

This workshop is part of Portugal Tech Week Palace 2026. Please read the PTW Palace Terms & Conditions for Visitors before attending.